WAP Games Portal

Why do brands use WAP game portals?

The global games industry is now a $200 billion dollar market annually. This easily surpasses the movie industry ($42 billion), TV industry ($28 billion), and music industry ($20 billion) combined. With games becoming more mainstream, consumers now expect to engage with your brand in a gamified way.

Mobile game portals are essential to every company's digital strategy. Whether your goal is brand awareness, monetization, audience building, lead generation, or customer loyalty, having a skill based game will place your brand at the center of conversation.

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Case Study - HTML5 Games Portal For A Publicly Listed Company

We worked with Alpha Esports (ALPA - CNSX), a publicly traded game company in Canada that specializes in mobile-first casual eSports for a worldwide audience.

The game portal GamerZArcade includes a variety of mass-appeal casual games such as arcade, action, strategy, puzzle games, and more. Players compete worldwide to win a pool of prizes daily, weekly and monthly.

Read the press release.

Case Study - HTML5 Games Portal To Boost Mobile App Virality

We partnered with MX Player, India's top OTT platform to launch a series of highly engaging white label games.

The MX Player mobile app (which has over 1 billion downloads) features our wap-games-portal. Players play to win MX Coins, which are then used to unlock premium content on the app, discounts for certain consumer brands, and earn real cash.

Case Study - HTML5 Games Portal For Philanthropic Fundraising

We worked with Win Win, the first of its kind platform which specializes in Gamified Giving™. Sports celebrities and influencers leverage the power of Win Win to host online charity tournaments. Players pay to compete and donate winnings to charitable organizations.

Case Study - HTML5 Games Portal For A Mobile Play-To-Earn (P2E) Company

We worked with a Play To Earn (P2E) company to deliver a series of engaging hypcercasual games to their audience of over 5 million players. Players play our hit games such as Knife Dart, Hoop Star, and Flick Soccer in a tournament setting.

Top ranked players win cash prizes drawn from a tournament pool.

The games were also heavily promoted via social media using a combination of custom made memes, clever ad copy and influencer endorsements.

Case Study - HTML5 Games Portal To Supercharge A Lottery Brand

We partnered with an lottery company to build a casual games portal as a new product offering to their existing clientele. Using our casual HTML5 games, players can now play to win points, which are then converted into rewards to enchance their lottery experience.

Can you implement a leaderboard for high scores?

Yes. We have a cloud based leaderboard solution, that we can implement into every game on MarketJS. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.

Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.

The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.

Alternatively, we can also provide a simple API for your engineers to pull the data.

How do I generate leads with mobile game portals?

There are a few solutions. The most common method is to add a registration form at the start of the experience. The data is then submitted to our cloud leadgen system for processing. Other methods include moving the form to the end of the game, or triggering it at specific events in the game.

Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.

We can also submit data directly to your own CRM systems, such as:

1. Hubspot
2. Marketo
3. Responsys
4. Constant Contact
5. Mailchimp

What kind of rewards can I give away?

Any type of prize is doable. Our clients have given out the following rewards

1. T-shirts, keychains and other memorabilia
2. Cash prizes
3. Priority/VIP pass
4. Free 1-on-1 consultations
5. Free test drives (eg: automotive clients)

Do you offer customization services for your games?

Yes. Depending on your goals, we can change aspects of the game such as

1. Graphics and audio
2. Different theme
3. Different backgrounds
4. Arrangement of objects
5. Game rules or game logic
6. Adding your brand logos or embedding product images

Do I get analytics of the games?

Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.

Depending on the project, we can provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.

Can the game be integrated with 3rd party systems?

Yes. We have done integrations with many 3rd party systems. Examples include

1. Embedding games into marketing CRMs such as Hubspot, Marketo and Microsoft Sharepoint.
2. Embedding game links into other portals via iFrame direct linking
3. Embedding game links into mobile apps via the WebView element (which is an in-app browser)
4. Integrating special APIs provided by our clients
5. Passing along certain datasets to our clients via HTTP POST calls

On which platforms can I deploy the game?

The game can be deployed within any website or mobile application.

Our HTML5 technology allows the game to be ported into any target platform you need.

Can white label games work offline?

For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be run directly via a local server on-site.

In certain cases, we can prepare pre-packaged Android APKs or Windows Applications which can be pre-installed into the target device.

Can you add coupon codes, QR codes, or barcodes into the game?

We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.

Read our coupon and barcode gamification page to learn more.

Rewards can be displayed in the following conditions:

1. after the user wins
2. as part of certain milestones achieved.
3. random coupon placements, eg: as part of an Easter egg type hunt.
4. at the start of the game experience, as an initial reward for encouragement.
5. emailed to the user at the end of the game experience.
6. texted (via SMS) to the user at the end of the game experience.
7. any other custom condition.

Do you provide game localization services?

For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.

We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.

Please add a note in your contact form request, to indicate your target language.