Blog - MarketJS

5 Design Tips For Real Money HTML5 Games

This blog piece comes from our experience working with multiple clients on real money gaming projects worldwide.

4 Common Missed Opportunities in Reskinning Games for Brands and Agencies

A a recurring list of missed potentials and opportunities that can really give a home run to brands and agencies.

Top 5 Common Mistakes of Playable Ads

There is a certain paralysis when the conversation starts getting into the nitty-gritty numbers such as installs, CPI, CTR, yield, down-the-funnel monetization, etc.

Split Screen Chromecast HTML5 Games

That first game we developed was a one-player soccer game. We have since then also created a demo for a two-player, split-screen type platform game.

HTML5 Game for Cognitive Training

Paper Planes is an HTML5 game we specifically designed for cognitive training. It is intended to improve your focus and hand-eye coordination.

We built a Google Chromecast game

The Chromecast USB device is thought of as a device to beam content onto big screens. We reimagined that connection to build an interactive soccer game.

Rising Cost Per Install In The App Economy

Data from Fiksu shows that the Cost Per Install (CPI) for apps has risen significantly on Android, while iOS rates remained volatile but slightly increasing

Merchandising done right

Did a double take on this corner shelf. It's a Candy Crush branded shelf, packed with a variety of candy products straight from the game

Superbowl Ad Recap - Clash of Clans

Supercell did a very clever thing on Superbowl XLIX. Not only did they advertise their game Clash of Clans, but they did the tie in with a very contemporary A-list movie star, Liam Neeson

The Old Game Flow Design

Today's users demand so much more, and so quickly. Instant gratification loops are extremely ingrained into our daily lives.

HTML5 Endless Runner - Design Thinking

At the very least, this article will shed light on designing an Endless Runner game in HTML5

Thinking HTML5 with castle walls and moats

People tend to juxtapose HTML5 (yes, the technology) with Angry Birds, or Clash of Clans. It’s like comparing apples to oranges.

Thoughts on Supercell videos

Supercell has done a fantastic job with marketing away from their native platforms.

Would a brand spend $20,000 to acquire 10,000 users?

Beware, CPI goes up the more you spend!

Good sales vs bad culture

A short term implication of this sentence is: the phrase 'sales cures everything' is now false.

Indie Reality Check - Guidelines

Statistically speaking, the odds of achieving great success on the App Stores are miniscule. The odds will decrease even more, as thousands of apps get published within the app economy per day.

HTML5 Game Development Workshop

We recently co-organized a HTML5 game development workshop at one of the most prestigious technical universities in Asia

How we can all learn from Jay-Z

If given access to computers at a young age, Jay-Z could have been Bill Gates!

Product launch - Triumphs and Tribulations

We were tasked to build the web-app two months ago, on a moving target basis. The goalposts change every day, sometimes twice a day!

3 AM days and ways to avoid them

We find ourselves constantly leaving office past 3 am. Why and how do we prevent this?

When the errors keep coming, what do you do?

Recently we had an unusual scenario while working on a project, triggered by an external team.

What a great producer does

It takes a lot of mental work to juggle all aspects of the project, especially if it's on a tight schedule, and the requirements change.

Mini-Detachment Experiment 1 - Stop reading tech news

Our brains are just too inclined to be set on autopilot, mindlessly consuming the news. Is it worth consuming?

Gmail is winning on mobile

I downloaded the Gmail app for my iPhone 5C a week ago, not expecting much. I was proven wrong. The user experience blew my mind.

Timely donation

Hope Paypal's team realises this slight inefficiency, and takes the appropriate action action. Every second counts, in times like these

Why software matters

All menial tasks can be automated, leaving her with the task of writing more efficient algorithms, which contributes to automating even more tasks.

Serendipity as a game mechanic

Mundane tasks are the best focal points for triggering them. Tasks involving wood-chopping, harvesting, travelling from point A to B, conversing with another NPC have great potential of being integrated with moments

Upcoming event worth attending

Keen to see what the three panelists have in store for the audience. Ludei, Goo and NVIDIA all seem to have very solid tech/

A blast from the past - Buenos Aires

Seeing first-hand, how my boss worked 14-hours/day, putting intense dedication into the product.

Make meaning

I think too many devs are money oriented. They've been programmed by the App Ecosystems to extract the most value possible from end users.

iOS7 Mobile Safari - Big Branding Opportunity

Played all our HTML5 games on it, everything seems fine except for the top address bar thing. It stays on top and minimizes to about half its width upon scrolling.

Mobile first mentality

We're strongly advocating for all HTML5 game demos to work on mobile. If you're a developer, take notice, and let's get cranking! Start thinking about the user experience on mobile, from day 1

How to focus

How do you code a world class game, while that notification counter in your desktop is constantly rising?

On raising money

Just like a courtship, it takes months to raise a proper investment round. I truly admire companies who are good at both product making, and fundraising.

98 percent of everything is crap

If 98% of the games are bad, why do they exist? How do we eliminate those games, and put forth only the best games?

Common Fallacy #1

Does that mean we should start investing heavily in native apps? Maybe. Maybe not. Should we invest time and money to create 50 games, and hope that the 41st one strikes big, just like Rovio?