Marketing Games

Why do marketers use marketing games?

A marketing game is an essential tool for every online marketing campaign. Whether your goal is brand awareness, audience building, lead generation, or customer loyalty, having an interactive game will place your brand at the center of conversation.

Designed with a responsive mindset, a marketing game loads seamlessly on your smartphone browser, tablet browser, or desktop browser. The games deployed are typically short, fun and highly engaging.

The marketing games are also typically run on a microsite (landing page), which makes it easily sharable via social media, email campaigns, chatrooms, conferencing software, and literally any other web-based medium.

Brands use marketing games for these benefits

1. Capture more traffic.
2. Educate potential customers about the brand's products and services.
3. Integrate giveaways such as discounts and other small prizes to encourage on-site sales.
4. Generate leads from prospects.
5. Build brand loyalty.
6. Have an edge over other competitors (i.e to stand out from the crowd).

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Case Study - Parking Puzzle Game For Toyota

We built a fun puzzle game for a Toyota dealership marketing game in North America.

Using our game Car Park Puzzle as the starting template, we changed the cars into Toyota branded cars. Players tap and drag on the touchscreen to move the cars. The objective is to clear a path for the red Toyota car, to drive out of the parking lot (hence, helping the prospect visualize the act of buying a car and driving it out of the dealership lot).

To ensure we don't miss any potential prospects, we added a leadgen form powered by our cloud leadgen system. This allows the client's sales team to followup with prospects that they weren't able to strike up conversations with during peak hours.

Case Study - Space Invaders for a marketing game campaign

We deployed our Space Invaders game for a marketing game project in North America. The player steps up to the stage, is given a wireless arcade controller and tries to defend Earth from an alien invasion.

Players who rank Top 10 in the leaderboards are awarded prizes by the booth representative.

Link to the video here.

Case Study - Baseball Batting Game For A Branded Activation Campaign

We helped a client launch a baseball game at a marketing game event.

The marketing game takes place on a large screen at the client's exhibition both. Players tap on 1 of 3 buttons to swing the bat at an incoming ball. They can choose to swing the bat high, in the middle or go low.

The objective is to swing the baseball bat correctly based on the trajectory of the incoming ball. The player controls the bat via a wireless arcade controller.

Link to the video here.

Case Study - Tow Truck Challenge Game For A Toyota Activation Campaign

We built a marketing game kiosk game to promote one of Toyota's latest pickup truck models, the Toyota Tundra.

Using our game Tow Truck Challenge as the starting template, we designed a fun challenge where the player has to tow heavy loads along the track, while making sure they have enough fuel reserves.

The game is designed to showcase the heavy-duty towing capability of the Toyota Tundra truck.

Case Study - Two Player Trivia Game For A Branded Event

We built an exciting 2 player live trivia game for a marketing game campaign. 2 players step up to the stage, and are given a series of 10 product related questions to answer.

Each player is given a controller with 4 buttons to tap on. The most accurate player from a round of ten questions wins the game.

The booth representative rewards both players with prizes at the end.

Case Study - Bowling Game For Branded PR Event

We developed a simple and casual bowling game for a branded PR event.

Players control an easy-to-use joystick to flick the bowling ball.

Players who successfully knock down all 10 pins win a prize.

Case Study - Boat Navigation Game For a branded event

Using our game engine Commando Boat, we developed a fun boating experience for our client's marketing game campaign

Players navigate left and right to avoid obstacles, while collecting coins.

Can you implement a leaderboard for high scores?

Yes. We have a cloud based leaderboard solution, that we can implement into every game on MarketJS. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.

Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.

The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.

Alternatively, we can also provide a simple API for your engineers to pull the data.

How do I generate leads with marketing games?

There are a few solutions. The most common method is to add a registration form at the start of the experience. The data is then submitted to our cloud leadgen system for processing. Other methods include moving the form to the end of the game, or triggering it at specific events in the game.

Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.

We can also submit data directly to your own CRM systems, such as:

1. Hubspot
2. Marketo
3. Responsys
4. Constant Contact
5. Mailchimp

What kind of rewards can I give away?

Any type of prize is doable. Our clients have given out the following rewards

1. T-shirts, keychains and other memorabilia
2. Cash prizes
3. Priority/VIP pass
4. Free 1-on-1 consultations
5. Free test drives (eg: automotive clients)

Do you offer customization services for your games?

Yes. Depending on your goals, we can change aspects of the game such as

1. Graphics and audio
2. Different theme
3. Different backgrounds
4. Arrangement of objects
5. Game rules or game logic
6. Adding your brand logos or embedding product images

Do I get analytics of the games?

Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.

Depending on the project, we can provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.

Can the game be integrated with 3rd party systems?

Yes. We have done integrations with many 3rd party systems. Examples include

1. Embedding games into marketing CRMs such as Hubspot, Marketo and Microsoft Sharepoint.
2. Embedding game links into other portals via iFrame direct linking
3. Embedding game links into mobile apps via the WebView element (which is an in-app browser)
4. Integrating special APIs provided by our clients
5. Passing along certain datasets to our clients via HTTP POST calls

On which platforms can I deploy the game?

The game can be deployed within any website or mobile application.

Our HTML5 technology allows the game to be ported into any target platform you need.

Can marketing games work offline?

For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be run directly via a local server on-site.

In certain cases, we can prepare pre-packaged Android APKs or Windows Applications which can be pre-installed into the target device.

Can you add coupon codes, QR codes, or barcodes into the game?

We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.

Read our coupon and barcode gamification page to learn more.

Rewards can be displayed in the following conditions:

1. after the user wins
2. as part of certain milestones achieved.
3. random coupon placements, eg: as part of an Easter egg type hunt.
4. at the start of the game experience, as an initial reward for encouragement.
5. emailed to the user at the end of the game experience.
6. texted (via SMS) to the user at the end of the game experience.
7. any other custom condition.

Do you provide game localization services?

For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.

We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.

Please add a note in your contact form request, to indicate your target language.