HTML5 Playable Ads

Why do marketers use HTML5 playable ads?

The key word is performance marketing. Marketers and UA managers are constantly evaluating the performance of various creatives such as interstitial videos and rewarded videos

It makes sense to include html5 playable ads into the marketing mix in the quest to find the best performing creative.

Playable ads can be ported and launched on various ad platforms such as Applovin, Unity Ads, Google UAC, Facebook, and TikTok.

Products and services

Our HTML5 playable ads work on mobile ad networks, microsites (landing pages), within native apps, social networks, offline kiosks and more. We're able to penetrate the screen of almost every modern device, both in online and offline environments.

We build highly engaging HTML5 playable ads that help to

1. Increase Click-Through Rate (CTR)
2. Increase Conversion Rate and Install Rate (CVR, IR)
3. Build brand awareness and loyalty
4. Constant Contact
5. Lower cost per install (CPI)

100% Customizable and Optimizable Html5 Playable Ads

By consistently tweaking the playable ad settings, A/B testing on a small budget and getting feedback on the ad results, we have helped clients achieve Click-Through Rates of over 25%, Conversion Rates of over 20%, and Return on Ad Spend (ROAS) of 300% over time.

We provide a very high degree of customization. Change playable ad settings such as

1. Game variables which include difficulty, hitpoints, outcomes, playtime and more
2. Text and brand messaging
3. Icons and logos
4. End Cards (end screen of the experience)
5. Themes and skins

How does the development process look like?

It starts with brainstorming the creative. Based on your goals, we shall create a wireframe (storyboard) of how the playable ad experience will look like.

Once the wireframe is approved, we shall prepare a list of brand assets required from your team. Depending on the scope of requirements, we normally take anywhere between 2-4 weeks to build a playable ad from scratch.

Once the development is complete, we shall repackage the playable ad for the different distribution channels that you require. For example, we can

1. Repackage the playable ad for Google, Facebook, Applovin, Unity and more mobile ad networks.
2. Repackage the playable ad for microsites, landing pages, link them to social media posts, and more.
3. Repackage playable ad for integration into mobile apps and any online/offline system that supports HTML5 technology

Projects we have worked on

A few examples of html5 playable ads we've worked on

1. Game of War (100M+ downloads)
2. Hustle Castle (50M+ downloads)
3. Episode (100M+ downloads)
4. Final Fantasy (50M+ downloads)
5. Mobile Strike (50M+ downloads)
6. Gardenscapes (50M+ downloads)
7. CATS: Crash Arena Turbo Stars (50M+ downloads)
8. Candy Crush (500M+ downloads)
9. Cookie Jam Blast (50M+ downloads)
10. Pixel Art (100M+ downloads)
11. Cooking Dash (10M+ downloads)
12. The Tribez (10M+ downloads)
13. Game of Thrones (1M+ downloads)
14. Bravaloto (5M+ downloads)
15. Uber (100M+ downloads)
16. AirBnB (100M+ downloads)
17. Booking.com (100M+ downloads)
18. Musical.ly, which then merged with TikTok (100M+ downloads)

Mobile Rich Media formats

We support MRAID, MRAID2, VAST and more formats for our html5 playable ads.

With mobile ad networks constantly evolving, we have a dedicated team to continuously research and experiment with a variety of ad platforms.

Supported ad networks

For clients planning to launch on mobile ad networks, we can help you deploy html5 playable ads on Facebook, Google UAC, Ironsource, MoPub, Admob, Vungle, Supersonic, Unity, Adcolony and more. As long as the ad network or ad mediator supports HTML5 playable ads, we'll make it work for you.

Analytics and Optimization

A fun playable ad is important, but it's not enough. The key to good ROI is analyzing the game events, click-through rates (CTR), conversion rates (CVR) and optimizing the gameplay. If we can't measure it, we can't optimize it.

Our team understands analytics, funnel conversion rates, first time user experiences (FTUE) and more metrics that User Acquisition (UA) experts normally use. We can work closely with your team to gather feedback from each playable's performance, tweak the game and re-launch a new version quickly.

Based on our experience, optimization makes a huge difference between getting an expensive CPI (Cost Per Install) versus a lower, cost-efficient CPI. A lower CPI stretches your marketing dollars even further.

Pricing Information

Every playable ad project is different from the other. Depending on what your goals are and the level of support you need, we're able to quickly determine pricing that fits your budget and deadline.

We serve companies of all sizes, from small and medium companies to Fortune 500 companies. Our html5 playable ads power the Top 50 Grossing Games and Apps on Apple App Store and Google Play.

Please request a quote and our team will respond shortly.

Do you also build Instant Apps?

Yes, we do. Instant App is a new programme by Google Play Store, which allows prospective users to try an app before installing the real app.

Check out our Google Play Instant App development service.

Besides html5 playable ads, do you offer other products?

Yes, we do. Check out our main page, which contains over 600+ HTML5 games for licensing.

Some of the things we've done

1. Licensed our ready-made games to clients from different industries.
2. Reskinned (rebranded) existing games from our catalog, for brands and agencies.
3. Provided Game Feeds to telcos and VAS companies
4. Built and designed custom games from scratch.
5. Performed complex integrations of our HTML5 games into client's systems, via APIs, embedding into native apps, offline systems, in-flight systems, and more.
6. Learn more about the 12 ways you can work with MarketJS.

Do you provide game localization services?

For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.

We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.

Please add a note in your contact form request, to indicate your target language.