Messenger HTML5 Games

Why do marketers use messenger HTML5 games?

A messenger HTML5 game is an essential tool for every online marketing campaign. Whether your goal is brand awareness, audience building, lead generation, or customer loyalty, having an interactive game will place your brand at the center of conversation.

Designed with a responsive mindset, a messenger game loads seamlessly on within your favorite messenger mobile app, via the Webview.

Brands use messenger HTML5 games for these benefits

1. Capture more traffic.
2. Educate potential customers about the brand's products and services.
3. Build brand loyalty.
4. Have an edge over other competitors (i.e to stand out from the crowd).

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Facebook Instant Games Development

Facebook Instant Games gives any brand, access to tap into highly loyal and engaged users from Facebook Messenger. There are over 1 billion users on Facebook Messenger, and a growing portion of them play Instant Games.

Games published on Facebook Instant Games have to be in HTML5 format. They also typically require integration of Facebook APIs such as, High Scores, Leaderboards, Social Sharing and Analytics.

For monetization (optional), we can integrate Facebook Rewarded Video API and also In-App Purchases.

One unique thing about Facebook Instant Games, is the presence of a bot to re-engage players. This bot is a separate entity, used to start a conversation with players.

1. Come back! Your crops are ready for harvest.
2. You have collected over 10,000 coins. Log in to collect them now!
3. Did you complete your daily challenge today?

WeChat Mini Game Development

WeChat is home to over 1 billion users. Originally designed as a messaging app, it now allows users to do everything, from paying bills, shopping, booking a taxi ride, playing games and more. The majority of its users are based in China.

WeChat Mini Programs are the latest addition to this robust platform. It allows any brand to reach Chinese consumers by offering an engaging HTML5 based experience, embedded within the native app.

Tiao yi tiao (translated to 'Hopping' in English) is a platform-hopping game played by over 100 million people within the first 2 weeks of launch.

There are over 2000 mini games and programs published so far, and this number is growing.

Telegram Game Development

Telegram has over 200 million users worldwide. Originally a secure and anonymous messaging platform, it has evolved and opened up its platform for brands to reach its users.

Game Bots in Telegram consist of the game itself and the bot, that helps to engage the user. The bot typically requires a server-side backend such as NodeJS, while the game itself is a HTML5 based game.

MarketJS can assist with development of HTML5 game bots.

KiK Game Development

KiK is a messaging app with over 800 million users worldwide.

Game Bots in KiK consist of the game itself and the bot, that helps to engage the user. The bot typically requires a server-side backend such as NodeJS, while the game itself is a HTML5 based game.

Can you implement a leaderboard for high scores?

Yes. We have a cloud based leaderboard solution, that we can implement into every game on MarketJS. The leaderboard can be shown within the game, or provided as a separate leaderboard link that you can plug into specific sections of the event.

Rank users based on their high score achievement. There's also the ability to reset the leaderboard at pre-determined times.

The data collected will be available via our backend CMS. Clients get access to view and export the data into Excel format as well.

Alternatively, we can also provide a simple API for your engineers to pull the data.

How do I generate leads with messenger html5 games?

There are a few solutions. The most common method is to add a registration form at the start of the experience. The data is then submitted to our cloud leadgen system for processing. Other methods include moving the form to the end of the game, or triggering it at specific events in the game.

Depending on what data you wish to collect, we can change the leadgen form fields to collect information such as name, email, phone numbers and occupation. It can also be a mini survey format.

We can also submit data directly to your own CRM systems, such as:

1. Hubspot
2. Marketo
3. Responsys
4. Constant Contact
5. Mailchimp

What kind of rewards can I give away?

Any type of prize is doable. Our clients have given out the following rewards

1. T-shirts, keychains and other memorabilia
2. Cash prizes
3. Priority/VIP pass
4. Free 1-on-1 consultations
5. Free test drives (eg: automotive clients)

Do you offer customization services for your games?

Yes. Depending on your goals, we can change aspects of the game such as

1. Graphics and audio
2. Different theme
3. Different backgrounds
4. Arrangement of objects
5. Game rules or game logic
6. Adding your brand logos or embedding product images

Do I get analytics of the games?

Yes. We provide analytics and a dashboard to easily keep track of your leads, players and rewards.

Depending on the project, we can provide a CMS backend which allows you to login, view the data and export into different formats such as Excel.

Can the game be integrated with 3rd party systems?

Yes. We have done integrations with many 3rd party systems. Examples include

1. Embedding games into marketing CRMs such as Hubspot, Marketo and Microsoft Sharepoint.
2. Embedding game links into other portals via iFrame direct linking
3. Embedding game links into mobile apps via the WebView element (which is an in-app browser)
4. Integrating special APIs provided by our clients
5. Passing along certain datasets to our clients via HTTP POST calls

On which platforms can I deploy the game?

The game can be deployed within any website or mobile application.

Our HTML5 technology allows the game to be ported into any target platform you need.

Can messenger html5 games work offline?

For offline environments such as events or exhibitions without internet access, we can prepare a special offline version to be run directly via a local server on-site.

In certain cases, we can prepare pre-packaged Android APKs or Windows Applications which can be pre-installed into the target device.

Can you add coupon codes, QR codes, or barcodes into the game?

We can integrate special codes into the game to reward users. These can be coupon codes, vouchers, QR codes or barcodes of any standard format.

Read our coupon and barcode gamification page to learn more.

Rewards can be displayed in the following conditions:

1. after the user wins
2. as part of certain milestones achieved.
3. random coupon placements, eg: as part of an Easter egg type hunt.
4. at the start of the game experience, as an initial reward for encouragement.
5. emailed to the user at the end of the game experience.
6. texted (via SMS) to the user at the end of the game experience.
7. any other custom condition.

Do you provide game localization services?

For an additional fee, we're able to localize all aspects of the game, including translating the text, and changing graphics to fit the local culture.

We support any language worldwide. Some of the languages we have worked on include German, Spanish, Spanish LATAM, French, Chinese (Simplified and Traditional), Arabic, Farsi, Japanese, Korean, Portuguese, Norwegian, Burmese, Malay, Tagalog, Vietnamese, Thai, and more.

Please add a note in your contact form request, to indicate your target language.