A HTML5 puzzle game for Mercedes-Benz
We recently developed a puzzle game for Mercedes-Benz, the luxury automotive brand. The goal of the game is to promote the new Sprinter van model in the Turkish light commercial vehicle market.
Via the game, users drive a cool , black Mercedes-Benz Sprinter van to pick up passengers. The user has to draw a route that’s most efficient for picking up the passengers, and delivering them to the destination.
Throughout the game experience, players can clearly see the Mercedes-Benz branding at the top, which enhances brand recognition. Players get to immerse themselves into the role of a van driver in various cities across Turkey, such as Istanbul and Ankara.
We also helped localize the entire game into Turkish to fit local guidelines. This effectively enables over 45 million Turkish internet users to access the game.
Screenshots
Figure 1 - The main menu
Figure 2 - Introduction text
Figure 3 - Level select
Figure 4 - A game in progress
Why HTML5?
With our HTML5 game technology, we only built the game once. Once deployed, the game is accessible to any internet user via a web link. This means, our client easily promoted the game on social media and other internet portals. Users can enjoy the game from their smartphones, tablets, desktops and laptops.
Also, the turnaround time to deliver this game was approximately 2 weeks. This was helped a lot by the fact that the client chose one of our existing games that fit their rebranding strategy.
If you’re interested to build a branded game with us, please contact us
Additional info from the auto industry
Listen to this podcast episode where we talk about using leadgen games to generate millions of dollars of additional sales.
Localization Automotive Social Media Mercedes-Benz
