Advergames in the Insurance and Risk Management Industry

2 min read

Advergames in the Insurance and Risk Management Industry

Choosing the right game for your brand is all about adapting to your campaign goals. Always define your goals to avoid missed opportunities on Advergames.

We worked with BLP Insurance, a construction defects specialist, in developing a HTML5 game to help drive conversions into the company’s online products.

Goals

For this project, we focused more on creating a tangible connection between the insurance company and its customers.

Core requirements include

  1. Use a simple yet fun game mechanic to attract target audience
  2. The new advergame should be portable to the company’s website

Advergames in the Insurance and Risk Management Industry

Game Reskin for the Insurance Company

We built a HTML5 game for BLP, by reskinning a classic puzzle game that resembles Tetris.

Original Game: Trixology

Gameplay: Tile-matching puzzle, form horizontal lines without gaps

New Game: BLP Trixology

Game Location: Company website

Reskinned Portions of the Game:

  • Company logo on several locations of the game
  • New opening scene

Additional advantages:

  • The reskinned game is now able to adjust on different phone screen sizes
  • Fast development time: approximately two weeks from start to finish

Gameplay Video

Here’s a short video of the game reskin.

Other Rebranded Games

We have adapted many of our games into customer engagement platforms, where players get to engage brands and their products. Check out our past case studies to learn more about the many benefits of branded games.

Advergames in the Insurance and Risk Management Industry

Closing Remarks

If you are interested to learn more about using our games for your projects, please leave us a message through our [advergames contact page](https://www.marketjs.com/advergames### section-contact).



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About our case studies

MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.



About MarketJS

MarketJS offers a variety of products and services:

  1. We operate a B2B Marketplace for other companies and brands to license high quality games.
  2. We help companies reskin existing games from our portfolio.
  3. We operate game feed for clients.
  4. We partner with high traffic channels to engage and monetize their users.
  5. We design and develop custom games for brands.
  6. We develop game solutions for taxis, airlines, hospitals, schools and more.
  7. We build playable ads for app and gaming companies.


How to reach us

We can be reached at support at marketjs dot com.

What our clients say about us


"We found MarketJS very easy to work with, and were impressed with how quickly they delivered and responded to our questions."

Rebecca MacDonald, VP of Marketing, Active Navigation

"MarketJS was very easy to work with, and they were always responsive to our questions and requests"

Jeff Robertson, Vice President of Technology & Operations, Carbon8

"MarketJS consistently delivers quality games on time and on budget. They are a great partner."

Scott Sheppard, President and CTO, MoZeus

"We had a great experience working with MarketJS. They were able to move fast on a tight timeline project and deliver exactly what we required with record time and quality. Definitely will be working with them on future projects to help bring our client’s digital needs to life."

Lauren Boutette, Account Director, Lumency

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Yazan Al Tamimi, Account Manager, Socialize Agency

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Liliya H., Content Specialist, Telecoming

"It was a great pleasure working with MarketJS, they really helped thinking along with our needs. The delivery of the content was always quick and every custom request we had was possible to develop."

Willem van Ditzhuijzen, Business Development, CreativeClicks

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Matt McPherson, Director / Strategic Accounts , Wildtangent

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Seah Li-Wei, Project Manager, Spoon Creative

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Kevin MacDonald, CTO, TeachTown

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Marlon Santos, Researcher and Senior Software Engineer, University of Sydney

"We've worked with MarketJS on a number of games now and always find them to be easy and efficient to work with."

Ben Gilbert, Project Manager, Ichi Worldwide

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Didier Seevraz, Digital Media Specialist, Lottotech

"MarketJS was fast, responsive and very customer focused. It was a pleasure to work with them."

Bryan Wursten, Senior Digital Editor, Boy Scouts of America

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