AT&T Match 3 Memory Game built with HTML5 in 3 days

2 min read

AT&T Match 3 Memory Game built with HTML5 in 3 days

We recently worked on AT&T’s HTML5 project to produce a fun, Match-3 Memory game. The goal was to produce a cross-platform game which awarded prizes to end consumers.

AT&T’s latest marketing campaign for the Washington area involved mobile devices (tablets) distributed to users of exhibition booths. The marketing team launched their latest Match-3 promotional game using an existing game engine. The turnaround time for this project was an unprecedented 3 days.

The Match-3 game consists of 9 cards. All the user had to do, was flip 3 of the same cards, to win a special prize. Cross promotional deals are programmed onto the cards, giving users educational info, as well as knowledge on brands such as Beats by Dr. Dre.

Video demo

Why HTML5?

Speed, quality and costs were the main drivers of this project. Our team managed to knock out a prototype within one day’s work, giving the other 2 days room for improvement and optimization.

Performance

Overall, the game achieved its target of allowing users to solve an easy game, in order to earn a prize. This in turn enhances brand engagement for AT&T. The marketing team at AT&T also managed to create a value-add for their partners, Beats by Dr. Dre. Having a platform as engaging as a game, opens up a lot of possibilities to bring in partner brands.

To inquire more about this project, view a demo, or request a quote for a similar project, please contact us.



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