We’re fortunate enough to work with Anheuser Busch on an exciting HTML5 game project. Anheuser Busch is the largest brewery in all of America, and home for all the top beer brands including Budlight, Budweiser, Busch and Shock Top. As a general figure, Budlight is the best-selling beer in America with 98.4 million barrels. Forbes estimates the value of the Budlight brand to be 21.4 Billion US Dollars.
The client (Anheuser Busch) wanted a game where the player could interact with beer-branded bottle caps. It had to be a game so simple to master, that users can pick up the device and start playing immediately. The goal is to provide users with a slice of entertainment, and exposing them to the various beer brands on display. We opted to produce a rather realistic animation for the beer bottle caps, making it 3D-like in the process.
HTML5 is a very pervasive technology. With our know-how, the game was easily integrated into the client’s workflow and cross-platform device management system. The total time of developing this project was 5 business days, from concept to deployment. These two advantages, coupled with the efficiency of our creative and development team translated into massive cost savings for the client.
Figure 1 - Instructions page
Figure 2 - Game on! Tap on the falling beer bottle caps to earn points. Notice the 3D-like rendering.
Figure 3 - High score
For more inquries, please contact us and mention “Budlight Game”.
MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.
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