Citibank and Hilton Hotels Match3 Memory Game

2 min read

Citibank and Hilton Hotels Match3 Memory Game

Citibank and Hilton Hotels collaborated with us to produce a fun, Match-3 Memory game. The goal was to produce a cross-platform game which awarded prizes to casual players.

The game brought attention to Citibank and Hilton’s HHonors Rewards program. Users are exposed to fun aspects of the rewards program as the cards are flipped, in addition to winning prizes if their matches are correct.

Screenshots

Citibank and Hilton Hotels Match3 Memory Game

Figure 2 - The game itself

Citibank and Hilton Hotels Match3 Memory Game

Figure 3 - The winning prize

Data capture

User data such as email address and names were also captured, giving Citibank and Hilton the ability to reconnect with the user at a later stage. A few potential use cases of the data:

  • inform the user about prize collection details
  • upsell the user on more rewards by Citibank and Hilton
  • analyzing how far the user went in terms of the game (did they reach the end stage?)

Reasoning behind HTML5

The two main reasons behind using HTML5 is speed and cost. The turnaround time for this project was less than 5 days, taking into considering artwork production, programming, quality assurance (QA) and deployment.

Summary

The project was a success. By offering a small piece of entertainment, in form of a simple casual game, Citibank and Hilton were able to captivate users imaginations, collect important information (in accordance with the terms and conditions), and connect with the user in a more meaningful way.

To inquire more about this project, view a demo, or request a quote for a similar project, please contact us.



Match 3 Memory Citibank Hilton

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