Coupon Codes As In-Game Rewards
Rewarding players is one of the best gamification strategies for today’s marketing campaigns. Coupon codes, promo codes, vouchers, and other discounts can turn gameplays into actual sales.
We recently helped Francis Ford Coppola Winery (FFCW) launch a promotional game. FFCW is a winemaker in California and founded by the award-winning director of the movie The Godfather.
The promotional game was a baseball batting web game, which rewards players with coupon codes. These digital coupon codes can be used by customers at the store checkout process.
Objectives
Here is a list of our objectives.
- Utilize game reskinning to feature the wine brand
- Incorporate coupon codes with different rewards based on high score
- Redirect players to the rewards program website
Game Reskinning Details
Original Game: Ultimate Baseball
Gameplay: Batting game, players hit the ball in three different directions
New Game: Francis Ford Coppola Winery Ultimate Baseball
Rebranding Summary:
- Added brand logo and images as background graphics
- Rebranded Character costume to match the brand
- Replaced audience images with wine bottles, you will see wine bottles and glasses on the bleachers instead of people
Here’s a demo video of the rebranded game.
Gamification Solutions
The rebranded game rewards its players with coupon codes based on their performance. Here’s an outline of how players earn coupon codes.
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Finish all 10 batting turns
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For every 1 home run, the player earns 1 point
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The player receives a coupon code based on scoring tiers (3 different codes: below average, average, and excellent)
These codes can be converted into corresponding points at the brand’s rewards website, where customers can redeem wine discounts (for online shopping) and other merchandise.
Podcast
Listen to this podcast episode, where we discuss coupons and vouchers as in-game rewards. Supercharge your marketing campaign with this tactic!
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