Game Coupon Codes For A Health Supplement Startup
We helped a health supplement startup develop an endless runner for their gamification marketing campaign.
This promotional HTML5 game rewarded players with coupon codes based on end scores.
Objectives
We had three main objectives.
- Develop a light-weight game with multiple rewards
- Rebrand the game to match the brand’s identity including audio
- Add an end card to redirect players to the checkout process
Gamification Solution
Here’s a summary of our gamification solution
Original Game: Beer Slide
Gameplay: Side-scrolling endless runner with varying speed
Game development solutions: Reskinning + custom development
Rebranding Summary
- Large-scale reskinning work: from bar-themed to health-themed runner game
- New opening scene
- New audio and background music
- Brand logo throughout the game
Additional Customization
- End card to redirect players to the client’s checkout page
- Prize calculation based on end score
- New power-up mechanic
Demo Video
Here’s a demo video of the rebranded game.
Customer Journey
A brief outline of how the customer journey was implemented.
Step 1: The customer logs in to the online store
Step 2: Adds items at the checkout counter
Step 3: A message appears that redirects the customer to the game
Step 4: Customer plays the game, typically less than 1 minute
Step 5: At the end of the game, a discount coupon code pops up, based on player performance
Step 5: Customer uses the coupon code during the checkout process
4-Tier Rewards System
Aside from the HTML5 game, we developed a 4-tier rewards system.
At the end of each game, the score was sent to our server to calculate the rewards. Once the reward was determined, a promo code button appeared at the end card. The player must click the button to claim the code.
Tier 1: 40+ points for 39% discount
Tier 2: 30-39 points for 35%
Tier 3: 10-29 points for 31%
Tier 4: 0-9 points for no discount
Tier 4 was the lowest possible rank a player could get, equivalent to a 0% discount. The player may choose to replay the game to improve their rank. Tier 1 granted a 39% discount regardless if the player got higher than 40 points.
Each player was only allowed one discount code for the entire event.
Closing Remarks
To learn more about games with coupon codes, vouchers, and other rewards, visit our gamification page.
Food Marketing Brands Healthcare Pharmaceutical
