HTML5 Basketball Games To Promote A Snack Brand
We developed two promotional games for a snack brand in Europe.
Hot Shot and Catch Some Air ran as separate marketing campaigns, with each game having its microsite, leaderboard system, and backend CMS.
Video
Hot Shot demo video
Catch Some Air demo video
Objectives
Our objectives were to:
- utilize a cost-effective solution to launch new experiences for fans of the snack brand
- add campaign-specific branding and graphics
- implement our cloud registration and leaderboard system.
Game Reskin Details
We developed both games using our Game Reskin service.
- Original Game: Hoop Star
- Gameplay: ball catching game
- The game themes (including brand and product placement) were redesigned based on the campaign goals
- Two full microsites were developed, including page banners, game sections, and terms and conditions pages.
Benefits of Utilizing our Game Reskins in Various Campaigns
- 80% reduced cost (two games from one ready-made game engine) compared to building two games from scratch
- Each game was completed within 2 weeks versus 2 months if the games had been built from scratch
- We provided full customer support for both campaigns.
User Journey
Step1: The casual user sees a compelling social media post about the game. Step2: The user clicks/taps on the post, and is redirected to the microsite. The game immediately begins. Step3: After the game, the user registers via name and email to join the raffle. Step4: The user waits for the winner’s announcement at the end of the campaign.
Microsite
Sample microsites for Hot Shot and Catch Some Air
Gameplay
The player moves the hoop sideways to catch falling basketballs. The player earns additional points for clean catches.
The frequency and speed of the balls become increasingly more difficult as the player reaches higher scores.
The player only has one life; the game ends after one miss.
Screenshots
Sample screenshots.
Marketing Campaign Details
The campaigns ran for a month each, and racked up an impressive number of users from Europe.
Raffle Draw
To join each raffle draw, players must sign up. Winners for each draw are selected from their corresponding list.
- Hot Shot Prizes: Ten €250 gift cards
- Catch Some Air Prizes: Twenty pairs of Apple AirPods
Sample Social Media Feeds
A few screenshots from social media feeds
Registration Forms
Our cloud lead gen system is designed to collect the names, emails, and phone numbers of users.
Final Thoughts
To learn more about utilizing Game Reskins for various marketing campaigns, contact us here.
Embedding A Game Into A Microsite
Twitter Leaderboard Social Media Brands Sports Food Lead Generation Marketing Facebook
