HTML5 Football Game For A Bakery Chain
We developed a HTML5 Football Game for a bakery chain in the US. This game ran via a standalone microsite as a tie-up for the brand’s sports event campaign.
Objectives
The objectives were:
- Develop a new game using game reskinning and other customization
- Develop an interactive microsite to host the new game
- Add other features on the microsite to engage visitors
Game Reskinning Solution
The client chose one of our Football games as the game template.
Existing Game: Flick Rugby
Game mechanics:
- Swipe to flick the ball through the goalpost
- Score as many goals
- Lose one life for every miss
- Game ends after losing all 3 lives
New Game: Flick Football
Reskinning Summary
The changes were:
- Replaced background and objects to American Football theme
- Added the client’s brand logo throughout the game, intro, and end pages
- Made minor changes to gameplay
- Reward players with raffle entries on a daily basis
Microsite Features
The microsite included:
- Event details and other promotional info
- Interactive Stadium as UI to direct visitors to different sub-pages
- The stadium includes the HTML5 football game, photo sharing page, scoreboard, and many more
- Viewers use the scroll bar to navigate through the stadium
Demo Videos
Microsite
Check out the interactive stadium demo video.
Game Demo
Here’s a sample gameplay.
User Journey
The sports event campaign hosted a raffle draw, which required entry passes to join. Participants can earn passes by playing the HTML5 game. They can earn 1 entry pass per day.
The user journey goes like this:
- The viewer sees the sports event campaign in social media and on the client’s website
- Clicks the link to the microsite
- Reads the raffle details
- Makes a raffle entry
- The viewer is given an instruction to earn another entry pass
- Goes to the interactive stadium
- Uses the slide bar to check out other mini-webpage
- Sees and clicks the game’s link for the new entry pass
- Plays the game and earns the entry pass
- Goes back to the landing page and makes another raffle entry
- Repeats playing the game once per day for the daily entry pass until the weekly raffle draw winner announcement
The grand prize is a million dollars for 1 winner.
Screenshots
Microsite Banner
Gamezone Area
Sample Games
Final Thoughts
If you are looking for games with microsites, visit our microsite games page and message us.
Embedding A Game Into A Microsite
Lead Generation Marketing Food Social Media Twitter Sports Brands
