HTML5 Games For Human Resource Management (HRM)
In order to attract job applicants, Amadeus (a technology solutions company in the travel industry) utilized a gamification strategy as part of its recruitment program.
We co-developed the game High Flyer by reskinning one of our pre-made game titles into a branded endless runner game for Amadeus.
Client Goals
The main goal of High Flyer is to attract programmers and IT experts to work at Amadeus. In order to do this, we focused on the following:
- Picked an existing game from our catalogue that is already popular
- Generate leads with the game
- Develop a light-weight finish product for smooth deployment
Game Reskinning Solution
Game reskinning is one of the fastest ways to launch corporate games. Here is a summary of what we did for the project
- Original Game Engine: Gravity Kid
- Gameplay: Side-scrolling endless runner
- Development Solution: Game Reskinning
- New Game: Amadeus High Flyer
Here is a short video of the game:
Rebranding/reskinning Tasks:
- Changed game theme from cityscape to a futuristic setting (i.e future of work theme)
- Modified the main character, obstacles, and powerup items to match the Amadeus color scheme
- Added Amadeus logo throughout the game
Additional Work:
- New opening page
- Facebook share button at the opening page
- Player registration for lead generation
- Leaderboard for an online contest
- Compiled game (finish product) can be deployed to Amadeus website
- Game End Card can redirect players to the company’s job recruitment web page
- Cop chase mechanic removed as per client requirement
We also provided a CMS system for Amadeus to manage their leads, which can be exported into CSV format.
User Journey
- The casual user sees the social media post about the game.
- The user clicks/taps on the game’s link and is redirected to its web page.
- The user starts the game.
- After the game, the user registers via name and email to compete on the leaderboards.
Human Resource Management Games for the IT Industry
Check out this case study to learn more about games for human resource management.
Custom Games for Your Brand
Contact us here to learn more about job fair booth games and other exhibit booth games.
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