In our previous article, we covered our experience with in-flight entertainment systems. This time, our HTML5 games have penetrated the ground transportation industry.

Our games are now running on the backseats of Uber cars in Egypt, covering up to 500,000 passengers per day.

Digital Marketing

We helped our client install tablets with pre-loaded content, such as games, videos, and articles, to Uber vehicles. Then, their tablets create a unique digital marketing channel that is directed towards passengers. Advertisers can build marketing campaigns and promotions through their entertainment systems.

The strategy is to captivate viewers within 6 minutes of the 25-minute average ride time. The content is designed to keep viewers entertained at the same time make advertisements effective.

Games for In-ride Entertainment

As part of our client’s mission to provide highly engaging passenger experience, we licensed several of our HTML5 games to their tablets that are placed in the rear seats of Uber vehicles. We covered a wide variety of games, spanning multiple genres including action, adventure, cards, strategy and more. Here are a few of our games.

• Santa City Run – Endless runner featuring Santa Claus moving along city streets, avoiding obstacles, and collecting Christmas gifts. This game was redesigned for touchscreen environment.
• Smart Soccer – Originally called as Smart Football, this drag-and-release game was updated to include the client’s national soccer team.
• Monkey Bubble Shooter – This match-3 shooter uses colorful bubbles as tiles in the playing field. Players need to pop bubbles to collect bananas using a variety of tactics.
• Unblocked – The goal of this block puzzle game is to create a path for the red block out of the playing area.

HTML5 Technology

Like all onboard frameworks, technology and power are very limited. Entertainment systems are developed to fit into a vehicle’s operating system. With no additional plugins or apps to install, HTML5 technology is the ideal platform for in-ride / backseat games.

• __Minimal Requirements __ – HTML5 games operate with very minimal requirements including file size and power consumption, perfect for in-ride limitations and constraints.
• Incredible Graphics – With the advancement of HTML5 technology, developers are able to create gorgeous games that will surely attract all audiences.
• Multiplatform – Any modern device with an updated web browser can run HTML5 games.
• Cost-efficient – This technology has allowed developers to build games efficiently. As a result, HTML5 games with excellent quality are inexpensive to acquire.

Wide Marketing Reach

Usually, the commute time becomes an idle time for anyone traveling from one destination to another. Giving access to games helps passengers significantly improve their overall travel experience, regardless of how long their trip would take. But, how many passengers can potentially become their audience?

To estimate the marketing reach of in-ride games, let us analyze Uber’s daily operation. In any given day, each vehicle can have at least 10 rides. Since there are 50 thousand Uber vehicles, that’s half a million people playing these games per day.

That number is quite impressive for just a daily operation. This is why games are very effective tools for capturing passenger attention. Future plans may include deeper game experiences such as contests and prize giveaways.

Closing Thoughts

One of the best ways to engage your audience is during their idle time. Passengers are always ready to try out their tablets. Uber Egypt has revolutionized the in-ride experience by helping passengers stay informed and entertained during a commute.

HTML5 games have become massively popular among transportation industries because of the value they bring to the passenger experience. After all, a happy passenger is the goal of every transportation company.

For inquiries, visit our contact page.