HTML5 Racing Game For A Cashflow Financing Company
3 min read
We reskinned our HTML5 racing game for Rev Capital, a leading Cashflow Financing Company in Canada and the USA. The revamped game, Rev it Up, was customized to showcase the client’s financing services at a trade show.
Video
Here’s a demo video of the game.
Objectives
The objectives of this campaign are to:
- reskin the existing HTML5 game to promote a cashflow financing company
- collect marketing leads for the brand
- integrate our cloud leaderboard system to promote user engagement
- modify gameplay based on client needs
Details of the Reskin
We developed the Rev It Up game using our Game Reskin method.
- Original Game: Fast Lane Racing
- Gameplay: Classic top-down racing game, players have an elevated viewpoint above the racer
- New Branded Game: Rev Capital’s Rev It Up
- Modified gameplay
Here’s a brief summary of our game modification:
- Added the client brand logo at the start and at the end of the game
- Changed the game title to Rev It Up
- Changed the designs of the incoming cars
- Changed the game background
- Revamped all the UI design to match the client’s brand
Other Benefits and Advantages
- Fast turnaround time: 2 weeks versus building a game from scratch, which would have consumed 2-3 months
- Reduced cost: client saved up to 80% versus developing from scratch
- Game analytics: we provided a CMS for our client to track and export leads
How Players Access the Game
- The player registers on the campaign page
- Plays the game and aims for the leaderboards
- The player decides to play the game again for higher scores
- The player waits for the winner announcement at the end of the campaign
Gameplay
Screenshots of the reskinned game
Registration Form
A sample of the registration used in the game.
Final Thoughts
To learn more about lead gen games for marketing campaigns, contact us here.
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