Playable Ads For The Sneaker Industry

2 min read

Playable Ads For The Sneaker Industry

Klekt is an online marketplace for Europe’s sneaker industry. The company connects buyers and sellers through its website and mobile app.

We helped the e-Commerce platform develop a playable ad to promote its newly released mobile app.

Purpose

The playable ad was developed to promote the Klekt mobile app to its sneakerhead community.

Project Goals

The challenges for this playable ad are summed up into the following objectives:

  • Develop a lightweight, multiplatform branded mini-game
  • Utilize a simple yet engaging game mechanic
  • Inform viewers about the business within the first few seconds of the ad

Playable Ads For The Sneaker Industry

HTML5 Playable Ad Solution

Klekt’s playable ad was developed based on one of our game templates for tile-matching games.

Game Engine Used: Wild Memory

New Playable Ad: Klekt Playable Ad

Gameplay: Flip and match the same sneakers to clear the board.

Demo of the playable ad.

Branding Features:

  • Used various sneaker products as game tiles
  • Displayed Klekt’s logo throughout the game
  • Added a short brand description on the playing field

Supported Ad Platforms: Facebook and Google Ad

Additional Work:

  • End card redirects to Google Play or Apple Appstore (depending on user OS)
  • New audio to match with the playable ad

Playable Ads For The Sneaker Industry

Online Marketing with Playable Ads

To learn more about playable ads for App Installs, check out our previous case study on playable ads and branded mini-games.

Closing Remarks

Looking for playable ads for your business? Contact us here.

Podcast

Listen to this podcast episode, where run through a powerful scenario for playable ads.



Mercedes-Benz Brands Marketing Memory Playable Ads Lead Generation

About our case studies

MarketJS Case Studies presents a unique opportunity to learn how HTML5 interactive applications can make a difference in organizations. Through our work with multiple companies, we've managed to document our journey and share it with the public. Whether you're casual reader interested in HTML5, or a serious client looking for HTML5 to add massive value to your organization, this is the perfect place to start.



About MarketJS

MarketJS offers a variety of products and services:

  1. We operate a B2B Marketplace for other companies and brands to license high quality games.
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  7. We build playable ads for app and gaming companies.


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