Winter Holiday HTML5 Game For E-Commerce Brands and Online Shops
We built a Christmas shopping-themed endless runner to help promote an e-commerce platform in the UK.
The game also included player registration and a leaderboard for the company’s annual holiday raffle promo.
Video
Demo video of the winter holiday game.
Objectives
Our objectives were:
- Reskin the existing HTML5 game into a shopping endless runner
- Customize game mechanics to focus on brand awareness
- Add new features for the contest event
Turnkey HTML5 Game Solutions
Original Game Engine: Temple Dash Mania
Gameplay: Classic endless runner with a coin-gathering system
New Game: Holiday Dash Mania
Game Changes
Our game customization services included:
- New game intro page
- New background, from Aztec-themed adventure to warehouse retail experience
- New gameplay, from collecting coins to grabbing packages
- Decreased the instances of packages appearing in the game, originally gold coins are abundant throughout the game
- Set the caution floor stand as the only type of obstacle, instead of several objects
New Features
The new HTML5 game included new features.
- Company history snippets at the start of the game
- Registration and leaderboard at the end of the game; players who wish to join the raffle must register
- Top scorers win minor prizes every week
- All user data are transmitted to the client as .csv files
Screenshots
Sample screenshots of the game
Raffle Draw Details
The marketing campaign consisted of 3 weekly draws and one grand draw at the end of the winter holidays.
Winners were chosen from the weekly leaderboard, which was refreshed on Monday of every week.
Grand draw winners were randomly selected from all registered players since week 1.
Registration Form
A sample of the registration used in the game.
Player Journey
The winter holiday HTML5 game was promoted on Facebook to target a wide range of wholesalers and vendors. We followed these steps to engage the target audience.
- The viewer sees the game’s promotional banner on Facebook
- The viewer clicks the link and plays the game.
- After the game, the player registers their name and email to join the raffle
- The player waits for the winner’s announcement (weekly and grand draw)
All players were allowed to play the game several times to achieve their best score, as well as join all the weekly leaderboards.
Final Thoughts
To learn more about setting up a HTML5 game for the winter holidays, contact us here.
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